Desert financials, a $30 million startup that allows people to pay for vacations at resorts in Utah, announced a new round of funding in the past few days.
The company, which launched in July, has raised about $10 million to date, according to its latest filing.
Desert Rose Resort & Spa has raised $6 million in Series A funding led by the Draper Family Foundation and the National Desert Tourism Association, according a press release.
Deseret Rose CEO and co-founder Mark Nye said in a statement that he and his partners will build the company into a profitable business that serves travelers, employees and local residents, with a focus on tourism and recreation.
The startup, which will operate in Salt Lake City, will be based in the state’s Utah Desert, which stretches from Utah’s south to the east.
The resort is one of only two desert resorts in the United States.
It is currently the only desert resort in the U.S. to offer a non-traditional vacation experience, according the Deseret News.
The resort’s business model has been criticized for being too expensive, and the company’s growth has been hindered by a lack of local support, the Las Vegas Review-Journal reported.
The Utah Desert is also the only one in the country where there is no national park, according To The News.
Desire to Serve, an online travel agency, also raised $10.5 million in funding, according The Associated Press.
Desired to Serve has been trying to grow its business and has attracted a slew of high-profile investors.
The startup has partnered with a number of national brands, including Gap, Levi’s, Gap+ and Macy’s, the Review-Journolene reported.